Job Title: Digital Marketing Manager - AISL Harrow Schools****: AISL Harrow Schools Shenzhen Office Job Summary:Asia International School Limited (AISL), an innovative and forward-looking Education Group, is seeking a talented Digital Marketing Manager to join our dynamic team at our Hong Kong headquarters. This is a rare and exciting opportunity to provide oversight and leadership to the digital teams supporting AISL's network of prestigious Harrow Schools across Asia and beyond. This gives you the chance to make a wide-ranging impact, harmonising online efforts and driving digital innovation throughout the region. As the Digital Marketing Manager, you will have the freedom to develop creative, pioneering strategies to elevate our online presence and engage our growing student and parent communities. You will be working alongside a team of seasoned education and digital marketing professionals in a collaborative environment that allows you to learn from industry experts, share best practices, and leverage synergies to elevate the Group's digital capabilities. If you are an entrepreneurial digital marketer seeking an impactful, high-profile role, we encourage you to apply for this exciting opportunity.Key Responsibilities:- Lead the content planning and development process, ensuring high quality and consistent brand messaging- Manage the company's social media channels, especially WeChat, Little Red Book, and other key platforms in mainland China- Manage SEO/SEM projects to improve the brand visibility and website traffic- Manage multi-channel digital campaigns to enhance brand awareness and drive lead generation- Analyse campaign performance data and provide recommendations to continuously improve digital marketing effectiveness- Support the enhancement projects of the Marketing Automation System and provide training to our schools on best practices- Establish best practices and advisory support to our schools to improve their digital presence, especially in the social media content development- Mentor and develop the digital marketing team of our schools to enhance their skills and capabilities- Stay up-to-date with the latest digital marketing trends, technologies, and best practices in relevant markets- Collaborate cross-functionally with other teams (e.g., Admissions, Education, Human Resources) to ensure a cohesive customer experience- Manage digital marketing budgets and al**** of resources across campaigns and channelsQualifications:- Bachelor's degree preferably in Marketing, Communications, Journalism, or a related field- 7+ years of experience in Marketing with solid experience in digital marketing and in the Chinese market- Proven track record of success in managing social media channels, digital campaigns, SEO and SEM etc.- Deep understanding of the digital landscape in mainland China, including WeChat, Little Red Book, and other key platforms- Excellent analytical and data-driven decision-making skills, with the ability to interpret and act on performance metrics- Familiar with CRM systems- Project management and team leadership experience- Hands-on experience with digital marketing tools and platforms- Adaptable and able to thrive in a fast-paced, constantly evolving environment- Multi-task with the ability to manage ad hoc requests while understanding priority- Exceptional communication and interpersonal skills, with the ability to work effectively both as an individual and with cross-functional teamsAISL Education Group is committed to the safety and protection of children.All employees are expected to comply with our School Child Protection and Safeguarding Policy.

传承英国哈罗公学400多年的文化传统和教育理念，亚洲国际学校有限公司是亚洲地区哈罗国际学校、哈罗礼德学校及哈罗小狮幼儿发展的控股公司。集团公司深耕亚洲二十余载，率先于1998年在泰国曼谷设立了哈罗国际学校，并先后于2005年在北京、2012年在香港、2016年在上海设立了哈罗国际学校。2019学年在读学生4800余人，师生来自30多个国家和地区。未来几年，集团将在中国陆续开设若干所哈罗国际学校、哈罗礼德双语学校及哈罗小狮幼儿发展中心。我们诚挚欢迎有教育情怀、有梦想的精英人士加入哈罗，与哈罗一起成长并致力于为世界培养领导力量！