职位描述
Implementation of processes for innovation management
1.Contribute to KOL identification and maintaining a KOL network for the ed applications with sales team
2.Contribute to new products &solution ideas collections and screening for corporate product development
3.Contribute to the uation of business and market potential for new solution ideas
4.Contribute to the uation of buy-in, licensing and partnership opportunities for the technologies
5.Contribute to the defining and maintaining of product &solution portfolio and define study and development projects orders
6.Contribute to the alignment if product/solution portfolio with resources available ,check external development options
7.Provide product care management for applications &solutions, with lifecycle management, customer liaision,define engineering change order
8.Manage phase out of applications &solutions
Product lifecycle management
1.Monitor revenues and market share of assigned product
2.Monitor and analyze competitor products
3.Manage and provide all necessary documentation according to the actual product development process
4.Travel with the sales force to visit key customers.
5.Develop new product applications/protocols with customers and outside partners
6.Support regions with product specific application or technical information
7.Develop sales argument and pitfalls for competition
8.Monitor customer needs and ensure product still fulfills them
9.Identify BOL’S to propose product extensions or new product ideas and give guidance to marketing manager
10.Provide and update marketing and technical literature to support product
11.Optimize product portfolio for assigned product (reductions,deletions,changes)
12.Share/consolidate product feedback information with Marketing and other business managers
Implementation off the annual Tactical Marketing Plan
1.Derive form the marketing strategy an annual tactical marketing plan including all marketing talks etc.in cooperation with Marcom and Sales for assigned applications
2.Coordinate and manage local marketing activities according to the marketing plan
3.Ensure that the planned tactical activities fit within budget als and monitoring the ROMI(return on marketing investment)of the activities
4.Analyze the Plan in a quarterly basis and amend where necessary
5.Support sales, marketing and service activities
6.Produce marketing and technical literature on time and in budget together the Marcom group
企业介绍
关于帝肯
瑞士tecan是全球领先的生命科学与生物制药、法医和临床诊断领域自动化及解决方案供应商。公司成立于1980年,总部设在瑞士männedorf,分别在瑞士、北美和奥地利设有自己的研发和生产基地,目前公司主要经营的产品有三大类:全自动化液体处理平台(liquid handling & robotics)、多功能酶标仪(multimode reader)和oem组件;销售服务网络遍布世界52个国家,客户覆盖制药企业、生物技术公司、科研院所、法医、医院、血站系统、出入境检验检疫(ciq)及疾病控制中心(cdc)等。其液体处理技术已拥有行业经验32年,在全球处于领先地位,备受世界领先生命科学实验室的青睐。作为原始设备oem制造商,tecan同样在oem设备和组件开发和生产方面占有世界领先地位。
2011年,tecan创造了3.77亿瑞士法郎(即4.24亿美元;或3.06亿欧元)的销售业绩。tecan集团的注册股票在瑞士证券交易所交易(tk:tecn/reuters:teczn.s/ isin:12100191)。欲了解更多信息,请浏览公司网站:www.tecan.com。
关于帝肯中国
瑞士tecan于2004年在北京开设代表处,正式进驻中国市场。2008年4月在上海浦东成立帝肯(上海)贸易有限公司, 作为tecan集团在亚太地区(日本及韩国除外)总部,全面负责tecan集团在中国的所有商业活动,包括销售、市场活动与合作、以及客户支持。帝肯(上海)目前拥有一支专业的售前和售后服务团队,在科研、制药、公安刑侦、医院、血站、cdc和ciq领域构建了良好的经销和售后服务网络,并以“力求比客户期望做的更好”的服务理念,给广大的终端用户提供专业的服务。我们致力于成为包括客户在内的所有合作方的首选合作伙伴- partner of choice。欲了解更多信息,请浏览公司网站:www.tecan.cn