Inputs into global market strategies and creates regional go-to-market strategies：

Partners with and inputs regional information into global strategies with product management
Assess market dynamics, understand market complexity including customer / competition / government / regulatory / fund / payer / supplier / partner requirements and trends, to develop regional strategies and provides feedback to global product/segment managers in responsible domain(s)
Maintain regular monitoring of market trend (customer penetration, price, competition, etc.) by working together with Intelligence and Insight team
Consolidate in depth market analysis and insight regarding customer/market needs to provide guidance on messaging, positioning and identifying target customers

Product and Technical expertise：

Provide regional product and market expertise for sales team, Sales Channel Partners (SCPs) and OEM/IVD partners
Assess regional training needs and create or deliver sales enablement and training to sales/SCPs and OEM/IVD partners
Compile competitive intelligence feedback information to global and field teams

Develops regional growth plan, initiative and campaign plans：

Provide information to the revenue planning, and quarterly business reviews.
Develop and delivers customer facing assets at Illumina campaigns
Plan go-to-market campaigns. Coordinate with global and regional marketing programs to develop and execute online and offline campaigns within the budget to achieve higher Return On Marketing Investment (ROMI) and brand preference in responsible segment

Assist with identification and mgmt. of regional KOLs and reference sites. Coordinate local collaborations and studies to increase clinical utility, working together with internal teams, such as Business Development, Market Development, Market Access, Regulatory Affairs, and Government Affairs.

All above-listed tasks and responsibilities are deemed as essential function to this position however, business conditions may require reasonable accommodations for additional task and responsibilities.

Illumina是一家领先的生命科学工具和综合系统开发、制造和营销商，其产品主要用于大规模分析遗传变异及其功能。这些系统让在几年前还不敢想象的研究得以顺利开展，使我们更加靠近实现个性化医疗的目标。随着技术的飞速进步，提供创新、灵活、可扩展的解决方案和业内领先的支持服务配套至关重要。
我们致力于通过强调互动协作、快速交付解决方案、满足客户需求来面对这项挑战。
我们的客户广泛分布于全球，涵盖了学术组织、政府部门、制药厂商、生物技术公司和其他领先的机构。