Job Deion
Basic Function and Scope of the Position:

Collaborates with Sales and Marketing to develop regional marketing programs and tools for Greater China. Facilitates development of business within the region by translating market insights and knowledge into compelling positioning, marketing communications, product development, and competitive selling strategies. Develops and implements regional marketing programs to build awareness, educate prospects, create demand, retain customers and increase sales.

Tasks and Responsibilities:
New Product Introduction:

Launch Coordination activities which include working with Platform Product Management to identify and if possible pro-actively address critical sales issues associated with product launches in the region
Participate in product launch pre-calls, follow up with Platform Product Management and Regional Sales Management to identify gaps and potential remedies, escalate critical issues as appropriate. Review product launch report with Product Management to identify opportunities for launch improvement
Plan and support execute New Product Campaigns, primarily with new platforms, including specific regional inputs for strategy adjustment, sales enablement and training, material creation (with global Nucleus) and launch plan coordination

Sales Support:
Providing tools to orient Sales and Sales Specialist to resources and messaging for product solutions, validating messaging through discussions with sales team and customer inters, working with sales directly to provide higher level training on Illumina solutions
Participate in regional events as speaker and technical expert
Collaborate with Platform Product Management in formulating and rolling out message programs.
Develop tools to enable sales to bring the latest success stories from other customer sites to customer inters

Regional Key Product Promotion:
Identify key product focus
Promote key products through global and regional promotions
Nurture reference sites and KOLs of target product in target segments together with segment marketing and sales
Design and execute regional campaigns for key products

Competitive Market Analysis:
Collect and summarize competitive activities within the Region including competitor install base, lost deals, competitor tactics, and successful ILMN tactics
Provide feedback to Platform Product Management on effectiveness of current tools and messages
Assist field sales in providing guidance for solution positioning, identification of target customers, and formulation of competitive comparison and unique selling points
Provide information and guidance to the revenue planning and quarterly business reviews
Based on a clear understanding of customer needs, work with Segment Marketing to develop and drive local marketing activities
May coordinate the planning and execution of other marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-ins
May help execute local events such as major conferences and tradeshows, seminars, user meetings and product launch events
Partner with Training Department to develop technical and product training curriculum

All listed tasks and responsibilities are deemed as essential functions to this position however, business conditions may require reasonable accommodations for additional task and responsibilities.

Illumina是一家领先的生命科学工具和综合系统开发、制造和营销商，其产品主要用于大规模分析遗传变异及其功能。这些系统让在几年前还不敢想象的研究得以顺利开展，使我们更加靠近实现个性化医疗的目标。随着技术的飞速进步，提供创新、灵活、可扩展的解决方案和业内领先的支持服务配套至关重要。
我们致力于通过强调互动协作、快速交付解决方案、满足客户需求来面对这项挑战。
我们的客户广泛分布于全球，涵盖了学术组织、政府部门、制药厂商、生物技术公司和其他领先的机构。