职位描述
工作职责:
• Responsible for driving execution of product marketing and launch plan
• Execute product line forecasts for new and existing products
• Project managing all required collateral. This includes, but is not limited to, product sell sheets, sales training materials, physician training materials, video production, product samples, etc.
• Function as strategic point of contact for trade shows, conferences and/or courses. Coordinate with internal and external resources as required to execute shoulder product promotional efforts, live surgeries, workshops or other activities associated with the event
• Works with sales leadership to optimize asset management in the field
• Lead new product launch planning, including business ives, product positioning and key selling messages (including economic messages)
• Develop product marketing bulletins on new and current products. Provide regular communication to sales team on market released products
• Conduct product overviews for physicians, sales reps, and nurses in the clinical environment or during training events. Individual will also be required to provide first case coverage on an as needed basis
• Present product and marketing plans to internal and external customers
• Perform ad hoc analysis as needed to assess the current business environment and make recommendations. Continuously improve product marketing effectiveness
• Recommends, initiates, and participates in s to achieve optimal brand competitiveness in packaging labeling, pricing, technical development, clinical research, and production
• Other duties as assigned
任职资格:
•2+ year degree major in related with medicine or life science MBA preferred
• Minimum 3 years of Marketing experience in Medical Device with downstream marketing experience required. Orthopedic experience desired but not required.
• Sales experience a plus
• Demonstrated proficiency in the development and execution of marketing and launch plans
• Ability to manage multiple projects and work cross functionally
• Demonstrated clinical and technical aptitude
• Excellent written and verbal communication skills, in both English and Chinese
• Strong presentation capabilities
• Excellent planning, organization and analytical skills
• Travel 30-40%
企业介绍
微创医疗科学有限公司(以下简称“微创®医疗”)起源于1998年成立的上海微创医疗器械(集团)有限公司,是一家中国领先的高端医疗器械集团,总部位于中国上海张江高科技园区,致力于通过不断创新向市场提供能挽救并重塑患者生命或改善其生活质量的高性价比医疗方案。微创®医疗为香港上市公司,股票代码00853。
微创®医疗已上市产品达165个,覆盖心血管介入产品、骨科医疗器械、大动脉及外周血管介入产品、电生理医疗器械、神经介入产品、心律管理产品、糖尿病及内分泌医疗器械和外科手术等十大领域。微创®医疗的产品已进入全球逾5000家医院,涵盖亚太、欧洲和美洲等主要市场。在世界范围内,平均每18秒,就有一个微创®医疗的产品用于救治患者生命或改善其生活品质或用于帮助其催生新的生命。其中,冠脉药物支架产品为第一个国产药物支架系统,自2004年上市以来持续保持国内市场占有率领先,2014年推出的全球首个药物靶向洗脱支架系统更是使微创®医疗在冠脉支架领域完成了从追随者到引领者的跨越。在骨科关节领域,微创®医疗的市场占有率目前位居世界第四。
微创®医疗专注于自主创新,已拥有专利(申请)1600余项,多项产品获得国家科学技术进步二等奖等国家和省部级荣誉,在中国上海、江苏、浙江、北京、深圳和美国的孟菲斯等地均建有生产研发基地。通过海外并购和合资等方式,微创®医疗正逐步推进全球化的产业布局。公司现有员工3000余名,其中约三分之一为海外员工。
秉承“尽精微 致广大”的管理理念,微创®医疗在强调以人为本的同时,将对细节的追求和创新的坚持深深融入企业基因之中。微创®医疗希望通过不懈的努力,在以微创伤为代表的高科技医学领域建设一个属于患者的全球化领先医疗集团。