职责描述：
• Ensure solid turnover and meeting long-term & short-term sales targets for
the related products at E-commerce platform.
• Develop Alibaba distribution business model. Base on market dynamic to
develop new business opportunities in both Taobao (Taobao Super Market,
Distributor Channel) & Tmall.
• Work closely with Tmall FS for an overall strategy in Tmall and Taobao.
• Lead and effectively conclude annual negotiation with assigned customers.
• Lead account specific business forecasting flow to achieve target in terms of
corporate/business sale perspectives
• Coordinate in advance with all functions to ensure the “go to market”
solutions will be successful.
• Initiate activities to ensure Maxwell’s advantage in online customer,
including qualified in store presence of company products, retails sales,
listing, display, etc.
- Develop overall JDE’s annual EC marketing strategy and annual activation
calendar for all brands across different EC channels.
- Partner with marketing team, media agency and EC sales team to effectively
land online campaigns on ecommerce platform to achieve sales growth
- Responsible for brand building and communication via EC platform, including
designing targeted communication plans, media plans, new brand/product
launch and co-marketing campaigns.
• Drive POS with creative thinking and innovated marketing program in
ecommerce platform.
• Customer relationship management through effective communication and
cooperation with the Tmall key function key person. To get Tmall preference
resource support to Maxwell brand.
• Data analysis. Daily analysis data to find improvement area and catch sales
opportunities
• Responsible for AR management. Balance and control customer investment
with annual plan, to make maximum profit
• Regular reporting of market intelligence, including market trend of product
development, competitors’ activities, etc

任职要求：
- Bachelor degree and above
- ＞4 years of relative experience in Sales and Marketing field in in FMCG
industry. 2 years’ Ecommerce Marketing experience is preferable.
- Strategic thinking and business development experience.
- Good business analytical skills and profitability analysis
- Creative problem solving skills for complex business challenge
- Sound decision making that benefit the organization
- High quality verbal communication, especially around strategic direction
- Strong negotiation skills in tense situations as well as resolving conflict.
- Learning fast, with diversify thinking and innovation capability.

JDE - JACOBS DOUWE EGEBRTS是全球著名的专营咖啡和茶叶业务的公司，拥有超过260年的品牌体验，是全球排名第二的咖啡制造商。JDE旗下拥有众多全球各地的知名品牌，提供丰富的产品组合，包括：Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia等.
JDE的品牌在全球超过80多个国家销售，在欧洲，拉丁美洲和澳洲的18个国家是咖啡市场的领导者或极具挑战性的第二名。
臻饮中国是JDE在中国区的总部。目前在中国的品牌包括：麦斯威尔咖啡、Douwe Egberts、Pizza Doro、L’OR等等。
我们将致力于提供每个人所中意的咖啡、提供高品质的咖啡产品及推动中国咖啡市场的发展。
“我们相信每个人都值得拥有一杯他们所中意的咖啡。”