Darwin Marketing sells integrated digital marketing solutions to brand marketers. While historically we have been and remain partner friendly, over time 95% of our business comes via direct sales or our website. We do retain a network of agency resellers with whom we will partner on high profile, innovative projects. To date, we have attracted over 500 direct brand clients in China including Sephora, Gucci, Fonterra, CITIBANK, FRISO, Apple, Cisco and large, local players such as China Mobile, Tencent, Huatai, etc. We previously raised an angel financing round of US$0.5 million in 2007 and a US$2.0 million Series A round in 2008. We are looking at potential acquisition partners that can help us scale up our presence in China and abroad.

China’s e-commerce, digital media and advertising opportunity is a fast-growing, multi-billion dollar market with a high degree of unique local media and channel giants (Baidu, Tencent, Alibaba vs. Google, Facebook, Amazon) as its most outstanding characteristic. High barriers to entry include regulatory restrictions and highly capitalized/dynamic local players (i.e. Tencent’sWeixin = 500M+ users ＜ 2 years, Alibaba = 70% of ECOM in ’13) who dominate the market.

We have built our core solution and capabilities for the China mainland market, where we believe the biggest growth opportunity will be for brands over the next 10 to 15 years. Leveraging 10+ years of experience building relationships with and developing optimized campaigns across China’s unique local media/sales platforms, our time tested, data-driven optimization process and creative problem solving approach for brand and agency partner relationships continues to drive 1) increased brand awareness/affinity, 2) cost-effective growth of their CRM database or user registrations and/or 3) drive ROI-based online sales that meet or exceed brands’ KPIs.

We believe in order to be successful it is critical for a solution to (1) target a mix of new market entrants to the China market as well as globally reaching brands and agency partners as target customers (since the majority of brand marketers’ media decisions are agency-led) and (2) gain extensive cross industry knowledge know-how to deeply understand clients’ specific pain points and business correlated objectives which we can be closely aligned with; 3) use our vast China market expertise, and more specifically timely understanding of local market dynamics, to create new value for brand marketers and differentiate us from our competitors.

In addition to growing our business locally with a strong team of China-based brand decision makers, we aim to grow our reach overseas via partnerships that provide China market entry strategy and full-service digital marketing solutions for international brands (i.e. Invisalign, Fitbit, etc.) in order to help these brands and/or their international agencies overcome traditional China problems of language and local digital market understanding.

Based on our strong market reputation in China, we also plan to grow our business with China’s brands going global (Alibaba, Tencent, Huawei, Xiaomi, etc.) with an overseas local presence and/or network of partnerships that includes strong local language and local digital marketing capabilities in Europe, the United States and Australia/New Zealand.


达闻营销致力于为品牌提供整合数字营销解决方案。我们95%以上的业务都是服务直接客户，但我们同时也与合作伙伴/代理商在高端、创新型项目上展开合作。迄今为止，我们已经为超过500家国际、国内知名企业提供专业服务，其中包括丝芙兰、古驰、恒天然、花旗银行、美素佳儿、苹果、思科、中国移动、腾讯、华泰等。我们在2007年完成了50万美元的天使融资，2008年完成了200万美元的A轮融资。目前，我们正在寻求潜在的收购伙伴，以期帮助扩大我们在国内外的业务。
中国的电子商务、数字媒体和广告业是一个正在迅速发展的价值数十亿美元的市场，其最显著的特点是大量有特色的本土（百度、腾讯、阿里巴巴）与国际（谷歌、Facebook、亚马逊）大型媒体和渠道共存。进入市场的主要障碍包括法规限制及占据市场主导地位、资金雄厚、充满活力的本土企业（如腾讯的微信 2年之内拥有超过5亿用户，阿里巴巴13年内占据70%的电子商务市场）。
我们已针对中国大陆市场构建了我们的核心解决方案和能力，我们认为未来10到15年将是众多品牌在中国大陆市场的最佳发展时机。经过10余年的发展，达闻为品牌和代理商提供久经考验的数据驱动型优化流程，以及创新性解决方案，持续不断地推进1）品牌知名度/影响力，2）以更低的价格获得高质量的潜在用户，完善CRM数据库，增加用户注册量，以及3）促进基于ROI的在线销售达到或超过品牌关键绩效指标。
我们认为，要使一项解决方案获得成功，重点在于（1）锁定以下三类客户群：新进入中国市场的品牌+旨在进军国际化市场的品牌+品牌的代理商（因为大多数品牌方的媒体采购以代理为主导）；（2）获取广泛的跨行业知识和专业技术信息，深入了解客户所面临的挑战和业务相关的目标，从而调整解决方案；（3）利用我们在中国市场所积累的专业知识和对市场趋势的深入洞察，为品牌提供差异化价值。
除了不断发展壮大我们的本土业务外，我们还计划通过合作伙伴发展海外业务，为国际品牌（如Invisalign、Fitbit等）提供市场准入策略和数字营销解决方案的整套服务，帮助这些品牌和其国际代理机构克服语言和本土数字市场理解等问题。
基于在中国市场获得的良好声誉，我们还计划加大海外投资，积极拓展与当地营销机构的合作（包括在欧洲、美国、澳大利亚/新西兰当地拥有语言和数字营销能力的公司），更好地为走向国际化的中国品牌（阿里巴巴、腾讯、华为、小米等）提供服务。